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Rip It
TypeEnergy drink
ManufacturerNational Beverage Corp.
Country of originUnited States
Introduced2004
Variants
  • 3-Way
  • A’tomic Pom
  • Citrus X
  • Citrus X (0 calorie)
  • Code Blue
  • CYP-X
  • F-Bomb
  • F-Bomb (0 calorie)
  • G-Force
  • G-Force (0 calorie)
  • Le-MOAN’R
  • Lime Wrecker
  • Power
  • Power (0 calorie)
  • Red Zone
  • Sting-Er-Mo
  • Tribute
Websitewww.ripitenergy.com
Ripit mac

Rip It is an energy drink that is produced and distributed by National Beverage Corp.,[1] maker of Shasta, Faygo, and La Croix. It was introduced in 2004[2][3] and is National Beverage Corp.'s first energy drink.[4]

Marketed as 'energy fuel at a price you can swallow,'[2] Rip It drinks have been referred to as a 'bare-budget option', often costing $1 per can in the United States.[5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there.[5][6]

Flavors and ingredients[edit]

The drinks come in a variety of flavors (13 different ones as of 2020[3]). There are sugar-free versions of some flavors as well as 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans.[7]

Ripit Softball

The drink contains 160% daily value of vitamin C, 240% daily value of vitamin B6, and 830% daily value of vitamin B12 per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[8] Rip It drinks average about 160 mg of caffeine per 16 fl oz can, with the Le-MOAN’R flavor containing 204 mg of caffeine.[9] The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg.[10]

Sponsoring[edit]

Ripitz

In 2020, the brand sponsored the 100Talk Podcast, aimed fans of 100 Thievesesports.[11] They previously sponsored Olympic champion alpine skierJulia Mancuso in 2010[12] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[13]

Support of U.S. military[edit]

The drink is popular and widely consumed by U.S. forces in Afghanistan and Iraq.[14][15][6] In a 2016 interview, an Army staff sergeant noted that 'over three-quarters of military personnel are drinking this stuff on the regular'.[5] The brand highlights its support for the United States Military in its marketing.[16]

References[edit]

  1. ^'Corporate'. Rip It Energy Fuel official website. Retrieved 2020-12-21. Rip It Energy Fuel is part of the National Beverage family of brands
  2. ^ ab'Rip It Energy Fuel Details'. bevNET.com Brand Database. Archived from the original on 2020-12-21. Retrieved 2020-12-21. Rip it Energy Fuel brand established in 2004 […] the core brand's message 'energy fuel at a price you can swallow'
  3. ^ ab'Rip It Energy Fuel'. Shasta Foodservice. Retrieved 2020-12-21. Rip It Energy Fuel has been thriving since 2004CS1 maint: discouraged parameter (link)
  4. ^'National Beverage Corp'. encyclopedia.com. Retrieved 2020-12-21. National Beverage entered this growing segment [energy drinks] with its Rip It line of energy beverages
  5. ^ abcFulton, Wil (2016-08-12). 'How an Energy Drink You've Never Heard Of Took Over the US Military'. Thrillist. Retrieved 2018-05-07. over three-quarters of military personnel are drinking this stuff on the regular […] it's mostly known as a bare-budget option, often costing $1 per canCS1 maint: discouraged parameter (link)
  6. ^ abRossen, Jake (2016-04-21). 'How Rip It Became the Unofficial Drink of the U.S. Military'. vanwinkles.com. Archived from the original on 2016-04-25. Retrieved 2017-01-31. Rip It can be found almost anywhere a soldier goes in the Middle East. It’s as common as an MRE.CS1 maint: discouraged parameter (link)
  7. ^'Our Brands'. nationalbeverage.com. Archived from the original on 2017-01-07. Retrieved 2017-04-13. […] in fifteen regular and seven sugar-free flavors […] With 17 awesome flavors to choose fromCS1 maint: discouraged parameter (link)
  8. ^'Rip It Review | How It works, Pros/Cons, In-Depth Reviews'. Dietspotlight.com. Retrieved 2012-02-16.CS1 maint: discouraged parameter (link)
  9. ^'Caffeine in Rip It Energy Drink'. caffeineinformer.com. Retrieved 2017-03-31.CS1 maint: discouraged parameter (link)
  10. ^'Caffeine in Rip It Energy Shot'. caffeineinformer.com. Retrieved 2020-12-21.
  11. ^'100talkpod tweet'. Twitter. 2020-06-26. Retrieved 2020-12-21.
  12. ^'Julia Mancuso'. The Official Site of the U.S. Ski Team. 2010-04-10. Archived from the original on 2010-04-10. Retrieved 2020-12-21.
  13. ^'Joey Coulter Ready to Rip It Up at Talladega'. catchfence.com. 2010-04-20. Archived from the original on 2011-07-23. Retrieved 2011-07-23.CS1 maint: discouraged parameter (link)
  14. ^Memmott, Mark (2009-06-26). 'In Afghanistan: Coffee; Rip Its; And Tobacco'. NPR. Retrieved 2012-02-16.CS1 maint: discouraged parameter (link)
  15. ^Tyson, Ann Scott (2009-05-22). 'Generals Find Suicide a Frustrating Enemy'. Washingtonpost.com. Retrieved 2012-02-16.CS1 maint: discouraged parameter (link)
  16. ^'Military Support'. Rip It Energy Fuel official website. Retrieved 2020-12-21. For over a decade, we’ve supported the United States Military, serving RIP IT at home and downrange since 2004.

External links[edit]

Ripit Softball Pants


Retrieved from 'https://en.wikipedia.org/w/index.php?title=Rip_It&oldid=1000380028'




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